How I Helped A B2B Non-Invasive Cosmetic Brand Increase Their Sales By 60%
How I Helped A B2B Non-Invasive Cosmetic Brand Increase Their Sales By 60%
Paid Ads & Automations for Seminar Growth
SQT Biomicroneedling needed to establish credibility in the aesthetic market and drive attendance for its first demo seminars. I launched and managed Meta Ads campaigns targeting salon owners and decision-makers in Bulgaria’s key metro areas. Each ad funneled prospects into a structured lead flow: form submission → qualification → automated reminders → post-event follow-ups. This automation cut no-shows by 24%, raised attendance to 75%, and converted 60% of attendees into first-time buyers on-site. Combined with follow-ups, 62% of all leads became paying clients. Campaign efficiency was high, with CPL at $3.50 and CPC at $0.84. By refining targeting to professional cosmeticians, adding qualifying questions, and enhancing SMS reminders, we consistently filled seminars and generated repeat customers, turning education events into a scalable sales channel.
Paid Ads & Automations for Seminar Growth
SQT Biomicroneedling needed to establish credibility in the aesthetic market and drive attendance for its first demo seminars. I launched and managed Meta Ads campaigns targeting salon owners and decision-makers in Bulgaria’s key metro areas. Each ad funneled prospects into a structured lead flow: form submission → qualification → automated reminders → post-event follow-ups. This automation cut no-shows by 24%, raised attendance to 75%, and converted 60% of attendees into first-time buyers on-site. Combined with follow-ups, 62% of all leads became paying clients. Campaign efficiency was high, with CPL at $3.50 and CPC at $0.84. By refining targeting to professional cosmeticians, adding qualifying questions, and enhancing SMS reminders, we consistently filled seminars and generated repeat customers, turning education events into a scalable sales channel.
Social Media & Influencer Strategy
To reinforce credibility and community trust, I launched SQT Biomicroneedling’s Facebook and Instagram presence, producing organic content that boosted profile visits and engagement rates to up to 35% posts. We also activated influencer partnerships with @nedaspasova (53.7k followers) and @hristinabozeva (20.3k followers), who showcased SQT treatments in authentic, relatable content that resonated with both clients and salon professionals. Together, social media management and influencer campaigns amplified brand visibility, supporting paid advertising efforts and positioning SQT as the non-invasive, zero-downtime alternative to traditional microneedling.
Social Media & Influencer Strategy
To reinforce credibility and community trust, I launched SQT Biomicroneedling’s Facebook and Instagram presence, producing organic content that boosted profile visits and engagement rates to up to 35% posts. We also activated influencer partnerships with @nedaspasova (53.7k followers) and @hristinabozeva (20.3k followers), who showcased SQT treatments in authentic, relatable content that resonated with both clients and salon professionals. Together, social media management and influencer campaigns amplified brand visibility, supporting paid advertising efforts and positioning SQT as the non-invasive, zero-downtime alternative to traditional microneedling.
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Other Case Studies
Check our other project case studies with detailed explanations