For Dermatech, I launched a single carousel campaign where I tested both detailed targeting and broader targeting to see which would deliver stronger results. The campaign began with a modest daily budget of $10, which allowed me to evaluate performance without overspending. After running an A/B test, it became clear that broad targeting was consistently producing better results, so I decided to double down on this approach and increased the budget to $20 per day. Even within this constrained spend set from the owner, the campaign was able to generate a very strong ROI, showing that careful optimization and scaling of the winning setup was the right strategy. At the same time, I put automations in place to make sure the results from the ads converted as efficiently as possible. Each new conversion triggered a notification for the owner, ensuring they could stay closely connected to sales as they came in. I also built a cart abandonment workflow that automatically reminded customers who had left products behind to complete their purchase, reducing lost opportunities. Together, the optimized ads and the automated follow-up process created a smooth system that increased both revenue and conversion rates while maximizing the value of every advertising dollar spent.