At SanMarine, a leading cosmetic brand in both B2B and B2C markets, I was responsible for paid advertising, B2B campaign structure, and marketing automations that streamlined the sales process. On the consumer side, I ran promotional Meta campaigns such as “Buy 2, Get 1 Free,” which delivered 56 sales in a week and drove a notable uplift in direct sales. The bigger focus was on B2B growth. I developed and promoted seminar campaigns tailored to beauty professionals, which attracted over 150 qualified participants and converted a significant share into paying recurring B2B clients. These seminars became an important driver for adoption of SanMarin’s professional product line. To maximize efficiency, I implemented automations ensuring every lead was instantly acknowledged and passed directly to the sales team for follow-up. This reduced response time from days to just a few hours, resulting in higher close rates and a more professional client experience. Additionally, I briefly managed SanMarin’s social media accounts, producing organic content that increased engagement by over 35% and strengthened the community around the brand. Together, these efforts boosted both the B2C visibility and the long-term B2B pipeline, giving SanMarin measurable growth and more effective sales operations.