For Gala Finance, I led the development of a new website and the launch of a referral program designed to increase client acquisition and engagement. Beyond the build, I worked on structuring and advertising the referral offer so it integrated seamlessly with their existing services. Since implementation, the program has been successfully adopted by over 80% of the client base, turning satisfied customers into active ambassadors for the brand. The system is now rolling consistently, creating a sustainable pipeline of new leads while reinforcing client loyalty.